Overview
Autumn Blu is a contemporary furniture store specialising in beds, bedroom furniture, and lifestyle home products. Lyne Media partnered with Autumn Blu to create professional product and lifestyle photography, along with short form video content, to elevate the brand’s online presence and support ongoing social media campaigns.

The Challenge
The goal of this content shoot was to refresh Autumn Blu’s visual assets for both the website and social platforms. The client needed imagery and video that showcased products in a relatable way, while also communicating the quality and comfort of their furniture. This included lifestyle shots that would perform well on organic social channels and product visuals that improved the look and feel of the online store.

Our Approach

• Planning & Strategy: We collaborated with Autumn Blu’s social media manager to build a content plan that aligned with their posting schedule and target audience. By identifying key product categories and aesthetic themes, we set clear creative goals before the shoot began.
• On-Location Showroom Shoot: The shoot took place on location in the Autumn Blu showroom. We captured a mix of clean product imagery and styled lifestyle scenes featuring beds and furniture in real room settings. Lighting and composition were tailored to highlight texture, design details, and brand tone.
• Video & B-Roll Capture: Alongside stills, we filmed short b-roll clips intended for organic social media use. These clips featured smooth movement, natural pacing, and formats suitable for both Instagram and TikTok sharing.
• Post-Production: Images and video were carefully edited to ensure colour accuracy, consistent branding, and optimisation for web and social platforms.

The Outcome
The final deliverables included a curated library of high-quality photographs and social media video clips that helped Autumn Blu refresh its website imagery and effectively engage with its audience online. The content provided the brand with versatile visual assets that boosted its digital presence and supported consistent posting across social channels, while reinforcing brand identity through professional furniture photography.

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